Middletown Public Library is welcoming, friendly, and reliable. An entity you can rely on to help you explore, discover, and learn. They’re professional and knowledgeable in a convivial manner. The new logo is representative of Middletown’s geography, and highlights a connection to the local schools and education. The modern illustration depicts pages of a book transforming into waves crashing to shore. The illustration symbolizes transformation, and how what’s found inside a book, or library can transform us.

The Pine Bar is a bar launched in Boston Public Market, celebrating craft beer and cocktails made with quality ingredients direct from the best vendors throughout New England. Inspired by colors around Boston (most notably Fenway Park), indoor European marketplaces, the landscape of New England, and a custom neon sign, The Pine Bar brand is at once nostalgic, familiar, authentic, and versatile.

Logo and branding design, and website design and development for Supported Mom Initiative of Central Massachusetts.

The Northborough Free Library is the premier public library in its area, not only providing typical library services—book lending and technology access—but setting itself apart with consistent, exceptional customer service, and a commitment to offering community spaces and services that are safe, inclusive, and accessible to all who wish to learn and discover. The conservative, elegant new look leads with an air of discovery. While a library search used to consist of flipping through a card catalog, today it is more typically typing into an internet search bar. Synonymous with this new approach to search is the ubiquitous magnifying glass, which represents the first “O” in “Northborough,” while the familiar visual representation of a book stands in for the “B.” A playful monogram introduces the community to “NOBO” as a shorthand for Northborough. The visual identity also includes a wordmark, and color schemes specific to the children’s and teen libraries.

TruPros are innovative change-makers. By providing equity and non-equity partnerships to tradespople, they aim to revolutionize the reputation of the trade business and the trained professionals within. Strong lines and bold colors complement symbols of trust and a united, professional team. The brand is strong, trusting, and unifying.

The Forefront Project provides accessible pro-bono legal services to reproductive rights, health, and justice organizations. The Forefront Project strives to serve their clients with utmost professionalism and is invested—on the front lines­­—in their advocacy work. A true ally to the organizations they serve, the brand is mission-driven, a trusted partner, and down-to-earth. The branding emphasizes boldness, and uses typography to extenuate being on the front lines of social justice.

PRS Group is an IT solutions partner for small to medium sized businesses who insure their clients have the tools and systems in place, and reliable support. After 25+ years in business, the team recognized a need to level up the branding and marketing materials. With the support of Lalone Marketing, PRS Group enlisted Studio Eighty Seven to elevate the branding and logo to better reflect the quality and expertise of their services, while also not dismissing their incredible legacy. Through an intense process of collaboration the color palette, typography and icon were updated. The result is a dynamic new look inspired by the PRS Group legacy, and their commitment to their clients.

Navis Benefits Group is an independent and agnostic benefits provider specializing in Executive Disability Insurance Programs, Benefit Communication Strategies, Voluntary Worksite Benefits, and Group Long Term Care for both employers and employee benefit firms. The branding process focused on audience definition, symbolism, and strategy. The logo focuses on an iconic representation of a bridge, and the website includes more bridge and nautical imagery and emphasizes services through typographic hierarchy.

Branding and logo design for A Restful Night with custom Squarespace 7.1 website design.

Olive Ewe Productions is a video production company focused not just on capturing a wedding day, but on telling a love story. Olive Ewe Productions is like an old-friend—comforting, brimming with advice, and forever ready to grab a drink and talk things out. This whimsical mark perfectly illustrates the business in name and personality. A year after rebranding, Olive Ewe Productions returned to Studio Eighty Seven for a full website redesign.

Branding, logo design, and craft beer can artwork for the Massachusetts based brewery designed and illustrated by New England based graphic designer.

Branding, logo design, and craft beer can artwork for the Massachusetts based brewery designed and illustrated by New England based graphic designer.

Branding and logo design for independent fashion and dress designer Anikka Becker.

Be Well Northborough is a health and wellness initiative bringing together several Town organizations and communities under one umbrella to promote healthy choices and resources in a post Covid-19 era. Cohesive and consistent branding designed by Studio Eighty Seven is helping bring legitimacy to this new campaign.

Logo and Branding for a new subscription box company, Child Behavior Choices, features a fun, joyful design. A custom Subbly.co website designed and developed by Studio Eighty Seven