The Northborough Free Library is the premier public library in its area, not only providing typical library services—book lending and technology access—but setting itself apart with consistent, exceptional customer service, and a commitment to offering community spaces and services that are safe, inclusive, and accessible to all who wish to learn and discover. The conservative, elegant new look leads with an air of discovery. While a library search used to consist of flipping through a card catalog, today it is more typically typing into an internet search bar. Synonymous with this new approach to search is the ubiquitous magnifying glass, which represents the first “O” in “Northborough,” while the familiar visual representation of a book stands in for the “B.” A playful monogram introduces the community to “NOBO” as a shorthand for Northborough. The visual identity also includes a wordmark, and color schemes specific to the children’s and teen libraries.

Middletown Public Library is welcoming, friendly, and reliable. An entity you can rely on to help you explore, discover, and learn. They’re professional and knowledgeable in a convivial manner. The new logo is representative of Middletown’s geography, and highlights a connection to the local schools and education. The modern illustration depicts pages of a book transforming into waves crashing to shore. The illustration symbolizes transformation, and how what’s found inside a book, or library can transform us.

Be Well Northborough is a health and wellness initiative bringing together several Town organizations and communities under one umbrella to promote healthy choices and resources in a post Covid-19 era. Cohesive and consistent branding designed by Studio Eighty Seven is helping bring legitimacy to this new campaign.

The Forefront Project provides accessible pro-bono legal services to reproductive rights, health, and justice organizations. The Forefront Project strives to serve their clients with utmost professionalism and is invested—on the front lines­­—in their advocacy work. A true ally to the organizations they serve, the brand is mission-driven, a trusted partner, and down-to-earth. The branding emphasizes boldness, and uses typography to extenuate being on the front lines of social justice.

In a nod to Wilson Wolfe’s 40+ year legacy, our new visual identity highlights a howling wolf and the brand’s iconic yellow. The sitting wolf creates the final arm of a new “W” monogram. Smart, easy to understand, and elegant, the look is approachable and honors the good-natured appeal of Wilson Wolfe. Studio Eighty Seven led the redesign of the new-and-improved Wilson Wolfe website, and assists the internal marketing team with all brand touch-points including direct mail, listing marketing efforts, signage, and social media.

Located in the historic Main Street Exchange building in Worcester, Main Street Endodontists is led and owned by board-certified Dr. Ivy Pruitt­—the only female and third board-certified Endodontist in Central Massachusetts. Inspired by the history and legacy of the Exchange building The Main Street Endodontics brand is welcoming, reassuring, and professional. Timeless and classic visuals exude trust and confidence. The brand is immediately recognizable as reliable and trustworthy through a timeless and classic visual identity. The typography is a high contrast modern serif paired with a modern sans-serif providing the perfect foil to the straight lines of its counterpart. The decorative line is inspired by the architectural detail of the building and dentil moulding.

The Pine Bar is a bar launched in Boston Public Market, celebrating craft beer and cocktails made with quality ingredients direct from the best vendors throughout New England. Inspired by colors around Boston (most notably Fenway Park), indoor European marketplaces, the landscape of New England, and a custom neon sign, The Pine Bar brand is at once nostalgic, familiar, authentic, and versatile.