Strategic Branding for Organizations Doing Public-Facing Work

Modern brand systems designed to replace outdated materials, align teams, and strengthen trust across communities.

Start a Conversation

Our role is to help your work be seen, understood, and trusted so the communities you serve feel the impact.

The Problem

Most civic organizations weren’t built with cohesive brand systems.

The result?

  • Inconsistent public presence

  • Internal confusion

  • Reduced trust and clarity

  • Accessibility gaps

  • Inefficiency

WHAT WE BUILD

We don’t design logos. We build systems.

A Strategic Branding PROJECT may include:

  • Brand positioning & messaging

  • Visual identity development

  • Logo system (multiple set-ups)

  • Typography & color systems

  • Brand standards guide

  • File organization & asset libraries

  • Templates for internal/external use

  • Accessibility-informed design

Why This Matters

In public-facing work, perception shapes impact.

When your brand is consistent:

  • Communication becomes easier

  • Teams feel confident & united

  • Professionalism is seen & heard

  • Access improves

  • Trust strengthens

If your organization is evolving, your brand should too.

Let’s build the system to support it.

Let's Go

Our PROCESS

Together we will assess what exists, identify what no longer serves you, and outline your goals.

Brand story, voice, and audience are defined, visual inspiration and symbolism is agreed upon.

Using the brand strategy as a guide, concepts begin taking shape and are presented.

Identity Development

System Creation

Once a concept is chosen the logo variations and brand guidelines are buit.

Strategic Alignment

Discovery & Listening

Implementation Support

Your team is supported through roll out on how to move forward with consistency and purpose.

“Studio Eighty Seven’s creative approach has consistently helped bring our ideas to life in a way that feels fresh and aligned with our brand.”

— Hirut Gebretsadik, LSSNCA Communications Manager

What People Are Saying

“We hired Studio Eighty Seven to do our logo and website and we are very pleased with both the results of the work and the process for getting there. Not only are they very talented, they’re great to work with.”

— Daren GARSHELIS, DIRECTOR, The Forefront Project

“Studio Eighty Seven has been in my corner for over five years. At this point, I don’t think there’s a single client of mine they haven’t touched—because they just get it. Whether it’s an overall brand concept or the ‘stuff’ of it all—collateral, websites, signage—they take half-formed thoughts and turn them into a cohesive, functional brand presence. They are an extension of me and I honestly don’t know what I’d do without them. I recommend Studio Eighty Seven wholeheartedly and without reservation.”

— Emily Lalone, Lalone Marketing & Events