Strategic Branding for Organizations Doing Public-Facing Work
Modern brand systems designed to replace outdated materials, align teams, and strengthen trust across communities.
Our role is to help your work be seen, understood, and trusted so the communities you serve feel the impact.
The Problem
Most civic organizations weren’t built with cohesive brand systems.
The result?
Inconsistent public presence
Internal confusion
Reduced trust and clarity
Accessibility gaps
Inefficiency
WHAT WE BUILD
We don’t design logos. We build systems.
A Strategic Branding PROJECT may include:
Brand positioning & messaging
Visual identity development
Logo system (multiple set-ups)
Typography & color systems
Brand standards guide
File organization & asset libraries
Templates for internal/external use
Accessibility-informed design
Why This Matters
In public-facing work, perception shapes impact.
When your brand is consistent:
Communication becomes easier
Teams feel confident & united
Professionalism is seen & heard
Access improves
Trust strengthens
If your organization is evolving, your brand should too.
Let’s build the system to support it.
Our PROCESS
Together we will assess what exists, identify what no longer serves you, and outline your goals.
Strategic Alignment
Discovery & Listening
Brand story, voice, and audience are defined, visual inspiration and symbolism is agreed upon.
Using the brand strategy as a guide, concepts begin taking shape and are presented.
Identity Development
System Creation
Once a concept is chosen the logo variations and brand guidelines are buit.
Your team is supported through roll out on how to move forward with consistency and purpose.
Implementation Support
“Studio Eighty Seven’s creative approach has consistently helped bring our ideas to life in a way that feels fresh and aligned with our brand.”
— Hirut Gebretsadik, LSSNCA Communications ManagerWhat People Are Saying
“We hired Studio Eighty Seven to do our logo and website and we are very pleased with both the results of the work and the process for getting there. Not only are they very talented, they’re great to work with.”
— Daren GARSHELIS, DIRECTOR, The Forefront Project“We are beyond pleased with the service, design, and marketing materials they created—all within the promised timeframe. The clean and modern vision of our brand developed by Studio Eighty Seven has reinvigorated our 40-years-strong independent brokerage. Our rebranding has us heading into the next decade full of confidence and pride.
— CHRISANNE CONNOLLY, Director of Marketing, Wilson Wolfe Real Estate