In a nod to Wilson Wolfe’s 40+ year legacy, our new visual identity highlights a howling wolf and the brand’s iconic yellow. The sitting wolf creates the final arm of a new “W” monogram. Smart, easy to understand, and elegant, the look is approachable and honors the good-natured appeal of Wilson Wolfe. Studio Eighty Seven led the redesign of the new-and-improved Wilson Wolfe website, and assists the internal marketing team with all brand touch-points including direct mail, listing marketing efforts, signage, and social media.

Branding, logo design, and craft beer can artwork for the Massachusetts based brewery designed and illustrated by New England based graphic designer.