Located in the historic Main Street Exchange building in Worcester, Main Street Endodontists is led and owned by board-certified Dr. Ivy Pruitt­—the only female and third board-certified Endodontist in Central Massachusetts. Inspired by the history and legacy of the Exchange building The Main Street Endodontics brand is welcoming, reassuring, and professional. Timeless and classic visuals exude trust and confidence. The brand is immediately recognizable as reliable and trustworthy through a timeless and classic visual identity. The typography is a high contrast modern serif paired with a modern sans-serif providing the perfect foil to the straight lines of its counterpart. The decorative line is inspired by the architectural detail of the building and dentil moulding.

Down Under Yoga is Boston’s premier destination for yoga, fitness, and yoga teacher training trusts Studio Eighty Seven to support their small corporate team with a variety of tasks from print design, signage, and website design. Studio Eighty Seven worked closely with the marketing team and founder on a complete overhaul of their brand guidelines.

The Pine Bar is a bar launched in Boston Public Market, celebrating craft beer and cocktails made with quality ingredients direct from the best vendors throughout New England. Inspired by colors around Boston (most notably Fenway Park), indoor European marketplaces, the landscape of New England, and a custom neon sign, The Pine Bar brand is at once nostalgic, familiar, authentic, and versatile.

Logo and branding design, and website design and development for Supported Mom Initiative of Central Massachusetts.

Raising The Bar is a mocktail subscription box service that aims to reverse the stigma of abstaining and invigorate a community of non-drinkers. Delivering curated ingredients, mixers, products, and delicious mocktail recipes Raising The Bar is visionary, adventurous, and uses humor and whimsy to elevate the spirits of non-drinkers everywhere. The vintage-inspired, illustrated logo raises a glass to a mindful relationship with alcohol.

TruPros are innovative change-makers. By providing equity and non-equity partnerships to tradespople, they aim to revolutionize the reputation of the trade business and the trained professionals within. Strong lines and bold colors complement symbols of trust and a united, professional team. The brand is strong, trusting, and unifying.

PRS Group is an IT solutions partner for small to medium sized businesses who insure their clients have the tools and systems in place, and reliable support. After 25+ years in business, the team recognized a need to level up the branding and marketing materials. With the support of Lalone Marketing, PRS Group enlisted Studio Eighty Seven to elevate the branding and logo to better reflect the quality and expertise of their services, while also not dismissing their incredible legacy. Through an intense process of collaboration the color palette, typography and icon were updated. The result is a dynamic new look inspired by the PRS Group legacy, and their commitment to their clients.

Navis Benefits Group is an independent and agnostic benefits provider specializing in Executive Disability Insurance Programs, Benefit Communication Strategies, Voluntary Worksite Benefits, and Group Long Term Care for both employers and employee benefit firms. The branding process focused on audience definition, symbolism, and strategy. The logo focuses on an iconic representation of a bridge, and the website includes more bridge and nautical imagery and emphasizes services through typographic hierarchy.

The goal of the Next Rung Technology website redesign was to generate brand awareness, and to successfully receive inquiries from prospective clients and partners. On the backend, the site was moved from Wordpress to Squarespace 7.1, and is now easier to update in-house.

The cover for Mike Papale's Memoir, A Big Heart, designed and illustrated by Studio Eighty Seven.

Taji’s New York location needed a web presence as luxurious and elegant as their Madison Avenue showroom. Studio Eighty Seven walked them through the website design process, ensuring the design and functionality of the site was both tailored to their luxury clients and achieved their brand awareness goals.

Branding and logo design for A Restful Night with custom Squarespace 7.1 website design.

Olive Ewe Productions is a video production company focused not just on capturing a wedding day, but on telling a love story. Olive Ewe Productions is like an old-friend—comforting, brimming with advice, and forever ready to grab a drink and talk things out. This whimsical mark perfectly illustrates the business in name and personality. A year after rebranding, Olive Ewe Productions returned to Studio Eighty Seven for a full website redesign.

Branding, logo design, and craft beer can artwork for the Massachusetts based brewery designed and illustrated by New England based graphic designer.

Conceptual branding and logo design for the luxury mobile bar experience by Olive & Twist.

Branding, logo design, and craft beer can artwork for the Massachusetts based brewery designed and illustrated by New England based graphic designer.