Be Well Northborough is a health and wellness campaign to address residents’ needs as they navigate post-pandemic life. The campaign unites town resources and connects residents with new and existing programs to combat the negative impacts of Covid-19 and re-immerse themselves in the community. Inspired by the architecture of the Gale Library, each “L” in “well” creates a subtle pillar supporting an arch (inspired by the library and the Wachusett Aqueduct Arch Bridge) over the entire wordmark. The rounded strokes and letterforms are approachable and give the mark a welcoming, nostalgic quality as the community emphasizes a return to “normal.”

SERVICES

Branding
Visual Identity

INDUSTRY

Civil/Local Government