Altruist Brewing Company

Altruist Brewing Company is a craft brewer based in Sturbridge, Massachusetts. Like the name suggests, the company’s founders believe good beer has the power to do great things, and they are sharing their beer with their patrons. Inspired by the act of giving, the logo was sketched by hand and digitized—two hands offering a single hop. If you look closely, you’ll notice a heart hiding in the hop, too. Since helping with the visual identity, Studio Eighty Seven has gone on to assist with exterior signage, create a design system, and design artwork for their cans.