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Branding, Logo Design, Freelance Graphic Design, Custom Wedding Invitations, and FunAndAwkward Greeting Cards + Gifts

Worcester Smiles

logo design

The Worcester Smiles are one of nine teams in the 2018 Eastern Conference for United Women’s Soccer, a National Women Soccer League. The name “smiles” comes from the legacy of designer Harvey Ball, who is famous for creating the iconic smiley graphic. He was born and raised in Worcester Massachusetts. The crest created adds a grimace to this iconic image, creating a ironic and fierce image as the face of the new central Massachusetts team.