Vaillancourt Folk Art
book layout and design
After 35 years of creating Christmas magic, co-founder Gary Vaillancourt put pen to paper to write the story of how Vaillancourt Folk Art began. Half memoir, half history lesson, “It’s Hard to Tell When A Tradition Begins” weaves the story of how Gary and Judi met, started a family, re-built historical homes, championed chalkware, with the history of gift-givers, and Christmas celebrations around the world. Studio Eighty Seven was responsible for marrying Gary’s words with photos, and designing a framework that would compliment both.