Reading Between The Legs
Branding and logo design
Reading Between The Legs is a podcast/vlog geared towards educating and empowering women on sexual and reproductive health. A pair of women’s legs fold together in an unexpected way to create a symbol for the brand. The position is provocative, familiar, open, and relaxed. The style of the mark is perfect in its imperfections, while also drawing on figure studies and figure forms from art history. A modern twist on the elegant female form. Combined with a solid, steadfast typeface the logo embodies trust and confidence.