CONCEPT FEEDBACK Name * First Name Last Name Overall how well do you think these concept(s) hit on your brand tone/voice/mood? * Please elaborate on your previous response. How well do these concept(s) connect with your audience? What aspects (typography, color palettes, symbols, icons, etc.) of this concept will your audience be MOST drawn to and why?: What aspects (typography, color palettes, etc.) of this concept isn't working for your audience and why?: Did you show these concepts to anyone who fits within your ideal audience?: If yes, please summarize their comments below.: Are you ready to move forward with a concept(s)?: If you answered No, please do your best to summarize why, and what direction you want to take to move forward.: Please be as specific and forthcoming as possible. Make suggestions. If you answered Yes, please use the space below to note any changes, or refinements you would like to see in this first round of refinement. Is there anything else you want to touch on about any or all of the concept(s) presented?: Thank you!
