What is your primary goal when it comes to developing your brand?
Please describe your products and/or services.
What does your ideal customer or client struggle with most?
What are the biggest fears of your ideal client?
What goals does your ideal customer or client have?
Why do they need your help?
Why do they want to work with you?
How are they feeling before they work with you or buy from you?
How do they feel after working with you or buying from you?
Describe your business and brand 3 years from now. How do you see yourself in your business? What services/products do you see yourself offering? What goals do you have for the next 3 years?
What is your favorite service or product you offer and why?
Who in your industry do you admire or look up to? Paste up to 3 links below.
What sets you apart from others in your industry?
Can you share a few links to images or brands/logos/websites that you DON'T like? What don't you like about them?
If your brand were a color, what color would it be?
What 3 words would you use to describe your brand?
My brand is more like ______ than ______. Please provide at least 3 examples.
For example, "My brand is more like a bear hug than a peck on the cheek." "My brand is more small music venue than stadium arena."
What title would you give yourself in your business?
What tagline best describes what you do and what your brand is all about? Can you sum up your brand in one sentence?
If there was one single most important thing you want to communicate to your audience what would it be?
What else do you want to share with us about the look, feel, and personality of your brand?